Madeon: Gonna Be Good

Role: Co-Director, Writer
Director Partners: Julian Klincewicz, John Itiola
DP: Jackson Sjogren
Client: mom+pop music
Agency: Swish Projects

The music video builds on the visual world of Madeon's Good Faith Forever performance at Coachella, freeing it from the physical limits of a live show. If the live show is like a theater experience, the video is a blockbuster adaptation, keeping similar settings but with more close-ups and heightened emotional impact. It explores two sides of Madeon: the larger-than-life hero from the performance and a more vulnerable, introspective side of him.

Below is a concept pitch that John Itiola and I created. It’s a bit over the top, but we’re still proud of it.