⟶ DEPOP X GYM STANDARD POP-UP

[ROLE] PRODUCER
[CLIENT] DEPOP, JUSTYN LEE
[YEAR] 2018

WHEN DEPOP WANTED TO BRING ITS DIGITAL MARKETPLACE INTO THE PHYSICAL WORLD, WE BROUGHT THE VISION TO LIFE IN SAN DIEGO. THE IMMERSIVE POP-UP FEATURED A LIVE, CUSTOM SCREEN-PRINTING STATION FOR GUEST-BROUGHT APPAREL, ALONGSIDE AN EXCLUSIVE, FULL-DAY GIVEAWAY OF THE LIMITED-EDITION GYM STANDARD X DEPOP CAPSULE COLLECTION.

LOCAL VINTAGE HEADS WERE ABLE TO HANG OUT, MEET UP, MAKE NEW FRIENDS, AND CREATE TOGETHER. IT WAS A HUGE HIT; WE CLEANED OUT OF EVERY SINGLE MERCH PIECE BEFORE THE DAY'S END.

BEYOND EVENT PROMOTION, KEY RESPONSIBILITIES INCLUDED SECURING THE BEVERAGE SPONSOR, BOOKING MUSICAL TALENT, AND COORDINATING THE MOBILE SCREEN PRINTER.