⟶ DEPOP X GYM STANDARD POP-UP

[ROLE] PRODUCER
[CLIENT] DEPOP, JUSTYN LEE
[YEAR] 2018

WHEN DEPOP WANTED TO BRING ITS DIGITAL MARKETPLACE INTO THE PHYSICAL WORLD, WE BROUGHT THE VISION TO LIFE IN SAN DIEGO. THE IMMERSIVE POP-UP FEATURED A LIVE, CUSTOM SCREEN-PRINTING STATION FOR GUEST-BROUGHT APPAREL, ALONGSIDE AN EXCLUSIVE, FULL-DAY GIVEAWAY OF THE LIMITED-EDITION GYM STANDARD X DEPOP CAPSULE COLLECTION.

LOCAL VINTAGE HEADS WERE ABLE TO HANG OUT, MEET UP, AND TALK SECONDHAND CULTURE. IT WAS A HUGE HIT, WE CLEANED OUT EVERY SINGLE MERCH PIECE AND FREE GIVEAWAYS BEFORE THE DOORS CLOSED.

Beyond event promotion, key responsibilities included securing the beverage sponsor, booking musical talent, and coordinating the mobile screen printer.