⟶ YOU CAN’T SKATE IN THOSE!
[ROLE] WRITER, DIRECTOR, DESIGNER
[CLIENT] NIKE, OFF-WHITE™ C/O VIRGIL ABLOH
[AGENCY] BE GOOD STUDIOS, SWISH PROJECTS
[YEAR] 2022
AHEAD OF NIKE’S ‘DEAR SUMMER’ DROP WITH OFF-WHITE™, I CO-WROTE AND DIRECTED A SHORT SPOT CHALLENGING THE DOGMA OF SKATING IN A SHOE ‘YOU’RE NOT’ SUPPOSED TO SKATE IN AND SHOWING WHAT HAPPENS WHEN YOU IGNORE THE RULES AND JUST HAVE FUN. THE BEST PART? FILMING IT ALL IN MY HOMETOWN OF SAN DIEGO.
WRITTEN AND DIRECTED BY SWISH PROJECTS:
EDWIN NEGADO
JOHN ITIOLA
JULIAN KLINCEWICZ
A NIKE ARCHITECTURE FILM OVERSEEN BY CHLOE WAYNE AND MAHFUZ SULTAN
CREATIVE AGENCY: BE GOOD STUDIOS
PRODUCTION: HIROKI HIROTA [CLIP PICTURES]
LINA KUTSOVSKAYA [BE GOOD STUDIOS]
HANNA FARZIN [BE GOOD STUDIOS]
DIRECTOR OF PHOTOGRAPHY: BRANDON KUZMA
DESIGN: EDWIN NEGADO
STYLIST: ERIC MCNEAL
STYLING / H&M:
RACHEL COCCA
ERIKA ABE
MICHIKO SUZUKI
STARRING:
KEVIN BRADLEY
PAUL RODRIGUEZ
DASHAWN JORDAN
BRIANA KING
MYQUEL HADDOX
CALEB BARNETT
FRANKLIN SESSION
JOHN ITIOLA
SPANISH MIKE
BOB DOMINGUEZ
WAYNE DIETSCH
COLOR: KATHERINE FOX
MUSIC: SONS OF KEMET
SOUND MIXER: PAUL DILLON
SOUND: DYLAN HIRSCH
1ST AD: KENNEDY TAYLOR
1ST AC: GEOFF SYKES
DIGITAL IMAGING TECHNICIAN: KOHL BAAS
GRIP: ELY PHILLIPS
PRODUCTION SUPERVISOR: HISA “JACKIE” HIRAI
PRODUCTION COORDINATOR: ROBERT ATKINSON
BTS: JACKSON SJOGREN AND IRIE JEAN
PRODUCTION ASSISTANTS:
JACKSON BROWN
LANCE LYNN
MAURY ALVARADO
HUNTER SNOW