⟶ SWISH IN RESIDENCE AT THE MCASD
[ROLE] PRODUCER, CO-DIRECTOR
» CO-DIRECTED WITH JULIAN KLINCEWICZ & JOHN ITIOLA
[DP] JACKSON SJOGREN
[CLIENT] MUSEUM OF CONTEMPORARY ART SAN DIEGO
[EXECUTIVE PRODUCER] MARINA GRIZE (MCASD)
[AGENCY] SWISH PROJECTS
[MUSIC] DEATON CHRIS ANTHONY, JULIAN KLINCEWICZ
[YEAR] 2022
AS THE MUSEUM OF CONTEMPORARY ART SAN DIEGO (MCASD) IN LA JOLLA PREPARED TO REOPEN FOLLOWING ITS FOUR-YEAR, $105 MILLION EXPANSION, WE WERE TASKED WITH REINTRODUCING THE MUSEUM TO SAN DIEGO THROUGH A SERIES OF FILMS. AS AN EXTENSION OF THE MUSEUM ITSELF, EACH FILM WAS MADE INTENTIONALLY AS AN INDEPENDENT WORK OF ART RATHER THAN TRADITIONAL PROMOTIONAL CONTENT.
SHOT ON A COMBINATION OF 16MM FILM AND VINTAGE DIGITAL CAMERAS, THE SERIES BRINGS A PHYSICAL PRESENCE, EMOTIONAL WEIGHT, AND A HUMAN TOUCH TO THE FILMS.
THE NEXT THREE VIDEOS BELOW FEATURE ROUTES, A MULTI-PART FILM SERIES THAT EXPLORES VARIOUS WAYS TO ACCESS THE MUSEUM OF CONTEMPORARY ART SAN DIEGO (MCASD) IN ANTICIPATION OF ITS REOPENING. THE SERIES HIGHLIGHTS DIFFERENT MODES OF TRANSPORTATION, SUCH AS CAR, BUS, AND BIKE, OFFERING A DISTINCT PERSPECTIVE ON EACH JOURNEY.
THE SHORT FILM BELOW, A DAY, OFFERS AN EARLY LOOK AT THE MUSEUM BEFORE ITS REOPENING THROUGH THE EYES OF AN EARLY VISITOR. AS HE EXPLORES THE NEWLY RENOVATED SPACE, HE ENCOUNTERS KEY PIECES FROM MCASD’S PERMANENT COLLECTION, INCLUDING NIKI DE SAINT PHALLE, ROBERT IRWIN, AND ELLSWORTH KELLY.
THE FOLLOWING PORTRAIT FILM SERIES INTRODUCES THE PEOPLE BEHIND MCASD. IN TOTAL, WE CREATED ABOUT 30 PORTRAITS — FROM SECURITY OFFICERS AND FACILITIES TEAMS TO CURATORS AND BOARD MEMBERS, IT OFFERS A FRESH WAY TO RECONNECT SAN DIEGO WITH THE MUSEUM AND THE PEOPLE WHO RUN IT.