⟶ SWISH IN RESIDENCE AT THE MCASD
[ROLE] PRODUCER, CO-DIRECTOR » CO-DIRECTED WITH JULIAN KLINCEWICZ & JOHN ITIOLA
[DP] JACKSON SJOGREN
[DP] JULIAN KLINCEWICZ
[CLIENT] MCASD
[EXECUTIVE PRODUCER] MARINA GRIZE
[AGENCY] SWISH PROJECTS
[MUSIC] DEATON CHRIS ANTHONY
[ADDITIONAL MUSIC] JULIAN KLINCEWICZ
[YEAR] 2022
MCASD JUST COMPLETED A $105 MILLION EXPANSION AT ITS LA JOLLA LOCATION. INSTEAD OF MAKING STANDARD COMMERCIAL TRAILERS TO ANNOUNCE THE REOPENING, WE CREATED A COLLECTION OF SHORT FILMS, with each DESIGNED TO FUNCTION AS AN INDEPENDENT WORK OF ART THAT REFLECTS THE MUSEUM'S IDENTITY.
SHOT ON A COMBINATION OF 16MM FILM AND VINTAGE DIGITAL CAMERAS, THE SERIES BRINGS A PHYSICAL PRESENCE, EMOTIONAL WEIGHT, AND A HUMAN TOUCH.
Ahead of MCASD’s reopening, the multi-part film series Routes explores different ways to reach the museum. Watch below as each video offers a unique perspective on traveling by car, bus, or bike.
THE SHORT FILM BELOW, A DAY, OFFERS AN EARLY LOOK AT THE MUSEUM BEFORE ITS REOPENING THROUGH THE EYES OF AN EARLY VISITOR. AS HE EXPLORES THE NEWLY RENOVATED SPACE, HE ENCOUNTERS KEY PIECES FROM MCASD’S PERMANENT COLLECTION, INCLUDING NIKI DE SAINT PHALLE, ROBERT IRWIN, AND ELLSWORTH KELLY.
THE FOLLOWING PORTRAIT FILM SERIES INTRODUCES THE PEOPLE BEHIND MCASD. IN TOTAL, WE CREATED ABOUT 30 PORTRAITS — FROM SECURITY OFFICERS AND FACILITIES TEAMS TO CURATORS AND BOARD MEMBERS, IT OFFERS A FRESH WAY TO RECONNECT SAN DIEGO WITH THE MUSEUM AND THE PEOPLE WHO RUN IT.